Privacy Policy

1. Introduction

Calgary Wallpaper, a trade name of Wall Style Innovations Inc. ("we", "us", "our"), operates calgarywallpaper.ca. Wall Style Innovations Inc. is the organization accountable for personal information collected through this site. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or make a purchase, in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

2. Information We Collect

Information you provide

• Name, email address, phone number, and shipping/billing address when you create an account or place an order
• Payment information (processed securely by Stripe — we do not store card details)
• Photos uploaded to the Wallpaper Stylist tool (used solely for AI-based room analysis)
• Communications and optional project address details you send us via email, quote, contact, or consultation forms

Information collected automatically

• Browser type, IP address, operating system, and device information
• Pages visited, time spent, and referring URL
• Cookies and similar tracking technologies (see Section 7)

3. How We Use Your Information

• Process and fulfill your orders, including shipping and returns
• Provide the Wallpaper Stylist and Room Visualizer services
• Send order confirmations, shipping updates, and customer service responses
• Improve our website, products, and services
• Send marketing communications (only with your consent, and you can unsubscribe at any time)
• Detect and prevent fraud

4. How We Share Your Information

We do not sell your personal information. We share data only with:

• Service providers: Stripe (payments), Canada Post (shipping), Resend (lead and transactional email), Cloudinary (image hosting), and our AI providers (Google Gemini, Anthropic Claude) as necessary to deliver our services
• Legal requirements: When required by law, regulation, or legal process

5. AI Wallpaper Stylist

When you upload a room photo to our Wallpaper Stylist, the image is processed by third-party AI services (Google Gemini and Anthropic Claude) to analyze the room and recommend wallpapers. Photos are processed in real-time and are not retained by these services after analysis. We may store session data (room analysis results and recommendations) temporarily to enable sharing and revisiting your results.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described above, or as required by law. Order records are kept for 7 years for tax and accounting purposes. Stylist session data expires after 30 days. You can request deletion of your account and personal data at any time.

7. Cookies

We use essential cookies for site functionality (session management, shopping cart, authentication). We may also use analytics cookies with your consent to understand site usage. You can manage cookie preferences through your browser settings.

8. Your Rights Under PIPEDA

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Withdraw consent for marketing communications
• File a complaint with the Office of the Privacy Commissioner of Canada

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption in transit (TLS/SSL), secure payment processing via Stripe, httpOnly authentication cookies, and access controls on our systems.

10. Children's Privacy

Our website is not directed at individuals under 16. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site constitutes acceptance of changes.

12. Contact Us

For privacy inquiries or to exercise your rights, contact us at:
Email: [email protected]
Wall Style Innovations Inc., operating as Calgary Wallpaper
Calgary, AB, Canada