Privacy Policy

1. Introduction

Calgary Wallpaper, a trade name of Wall Style Innovations Inc. ("we", "us", "our"), operates calgarywallpaper.ca. Wall Style Innovations Inc. is the organization accountable for personal information collected through this site. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or make a purchase, in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

2. Information We Collect

Information you provide

• Name, email address, phone number, and shipping/billing address when you create an account or place an order
• Payment information (processed securely by Stripe — we do not store card details)
• Photos uploaded to the Wallpaper Stylist tool (used solely for AI-based room analysis)
• Communications and optional project address details you send us via email, quote, contact, or consultation forms

Contact, consultation and return form submissions are saved in our private request records with queued notification messages, so email delivery issues do not erase your request. Only authorized staff can access these records; a request reference does not provide public access to your details. A random retry identifier is kept in your browser session to avoid duplicate submissions; it does not contain your form details.

Information collected automatically

• Browser type, IP address, operating system, and device information
• Pages visited, time spent, and referring URL
• Cookies and similar tracking technologies (see Section 7)

3. How We Use Your Information

• Process and fulfill your orders, including shipping and returns
• Provide the Wallpaper Stylist and Room Visualizer services
• Send order confirmations, shipping updates, and customer service responses
• Improve our website, products, and services
• Send marketing communications (only with your consent, and you can unsubscribe at any time)
• Detect and prevent fraud

4. How We Share Your Information

We do not sell your personal information. We share data only with:

• Service providers: Stripe (payments), Canada Post (shipping), Resend (lead and transactional email), Cloudinary (image hosting), and our AI providers (Google Gemini, Anthropic Claude) as necessary to deliver our services
• Google (analytics and advertising measurement): see Section 7. When you send a request, we report its reference (or a random submission identifier) and pre-tax amount, where applicable, to Google Ads, which matches it to a Google ad click if there was one. When you later pay, we may report the payment reference, pre-tax amount, date and click identifier. We exclude payments from offline reporting when your submitted consent choice is Decline; a declined retry also suppresses that export. We never send your name, email or address to Google Ads. We do not use remarketing or personalised ads.
• Google Customer Reviews (optional survey): After a samples-only request, Google may offer you a one-time survey about your experience with us. When the confirmation page loads, we pass your email address, request reference and estimated delivery date to Google so it can offer the survey. Google emails you only if you agree in its dialog, and its use of that information is governed by Google's privacy policy. The survey is not offered after Decline or with Do Not Track.
• OpenStreetMap (address check): When a delivery address has no apartment or unit number, we look up the street address, city and province (never your name, email or phone) in OpenStreetMap's Nominatim service to see whether it is a multi-unit building, so we can ask you for the unit before shipping.
• Legal requirements: When required by law, regulation, or legal process

5. AI Tools

When you upload a room photo to our Wallpaper Stylist, the image is processed by third-party AI services (Google Gemini and Anthropic Claude) to analyze the room and recommend wallpapers. Photos are processed in real-time and are not retained by these services after analysis. We may store session data (room analysis results and recommendations) temporarily to enable sharing and revisiting your results.

AI Wallpaper Finder. When a search reads like a description (three or more words, or one that mentions a budget such as “under $200”), its text is sent to Anthropic (Claude) to turn it into catalogue filters such as colour, style, room and price. Searches that look like a product code are never sent. Please don't include personal information in a search. For the AI interpretation we keep a one-way fingerprint of the search with the filters it produced (not your words) and ignore it after 24 hours; old entries are deleted as new searches come in. Like other searches on this site, search terms are also recorded in Google Analytics (see section 7).

Search counts. To learn which wallpapers people look for, we keep anonymous daily counts of the words searched on this site (in the search box and the AI Wallpaper Finder), how many results they found and which products were opened from the results. These counts are not linked to you: we don't store your IP address, a cookie, a device or account identifier, or a record of individual searches. A search that looks like it contains an email address, phone number, postal code, street address or web link is not counted. Counts are deleted after about 13 months. Anthropic processes the text under its commercial terms, which do not allow it to be used to train its models.

On the AI Wallpaper Finder page, your search and the filters you choose are kept in the page address so that the Back button, a refresh or a shared link shows the same results. We remove them from that address before anything is recorded in our own analytics or in the record of how you found us, and before page views are sent to Google Analytics. To restore your results when you come back from a product page, your browser keeps the current search in its session storage on your device for up to 30 minutes; it is not sent to us.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described above, or as required by law. Order records are kept for 7 years for tax and accounting purposes. Stylist session data expires after 30 days. You can request deletion of your account and personal data at any time.

7. Cookies, Analytics and Advertising Measurement

We use essential cookies and browser storage for site functionality (your request list, wishlist, sign-in and cookie choice).

We also use Google Analytics and Google advertising measurement to understand how visitors use the site and whether our ads work. These are on by default when you first visit, as explained in our cookie banner. You can turn them off at any time by choosing Decline in the cookie banner (to see it again, clear this site's data in your browser). After you decline, Google analytics and advertising cookies are no longer set; Google may still receive anonymous, cookieless signals it uses for aggregate modelling. If your browser sends a Do Not Track signal, we do not load Google Analytics at all.

How you found us. When you arrive from an ad or a link, we note the campaign details in your browser (for example the source, campaign name and ad-click identifier, the page you landed on and the referring site) for up to 90 days. This stays in your browser and is only sent to us together with an order, sample or contact request you choose to submit, so we can understand which advertising leads to real enquiries. It is kept with your request, together with your advertising consent choice at submission. A later declined resubmission suppresses offline payment reporting; recovering a saved request after a page reload does not send a new consent choice.

8. Your Rights Under PIPEDA

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Withdraw consent for marketing communications
• File a complaint with the Office of the Privacy Commissioner of Canada and, if you live in Quebec, with the Commission d'accès à l'information du Québec

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption in transit (TLS/SSL), secure payment processing via Stripe, httpOnly authentication cookies, and access controls on our systems.

10. Children's Privacy

Our website is not directed at individuals under 16. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site constitutes acceptance of changes.

12. Contact Us

For privacy inquiries or to exercise your rights, contact us at:
Email: privacy@calgarywallpaper.ca
Wall Style Innovations Inc., operating as Calgary Wallpaper
Calgary, AB, Canada